Today, information technology has become an integral part of our lives, so the popularity of smartphones has led us to increase the importance of mobile apps. In this regard, mobile app analytics has become a helpful way of understanding how users behave online and optimising a product. Many developers and entrepreneurs appreciate these tools because of their many features. So, it is identifying weaknesses of a particular app or identifying new directions for monetization.

Analytics of mobile apps and their main rates

Each mobile product has its unique tasks. However, there are universal rates that are important for any project. We suggest you evaluate each of them:

  • Daily Active Users (DAU). It demonstrates the number of unique users who interact with your app daily. DAU helps you understand how effective your program is in the context of popularity.
  • Retention Rate. The user engagement rate shows the percentage of people who returned to your program after its first application. This criterion allows entrepreneurs to learn the level of loyalty to their audience.
  • Churn Rate. That is the opposite of the user engagement rate. This is the number of users who stopped using your app at any given time.
  • Life Time Value (LTV). The cost of each client’s life cycle shows how much each of them brings to the business of the entrepreneur for the entire time of using the application. This is a key indicator that has been developed to measure the return on investment in the context of expanding the consumer base.
Firebase Analytics
Firebase Analytics

Analysis tools

If the mobile apps analyst has the optimal tools, he can delve deeper into the order of all users who have this program. Accordingly, the specialist would be able to improve the outcome of a program:

  • Google Analytics for Mobile. This is a versatile tool from Google that will give you detailed statistics about traffic, users and level of conversion.
  • Firebase Analytics. This is another platform from Google that was developed specifically for analytical processes. It is convenient in the question of use and integration.
  • Appsflyer. This is an excellent platform for marketing analytics that helps professionals learn the sites from which interested people visit their programs. Also, they help identify the most effective marketing methods.
  • Mixpanel. This is the most effective tool that helps specialists analyze the actions of users in the application and classify them into segments.

Each of these tools has its own characteristics and advantages, and the choice should be based on the project’s specific needs. More tremendous success could be achieved by continuing to analyze the data and adjust the strategy.

Analytics effectiveness in mobile gaming developing

Modern games for smartphones are fun and complex systems that need regular analytical activity and optimization. Analytics plays a leading role in this process:

  • Detection of weaknesses in gameplay. The analyst can help the specialist identify the project’s levels or elements that cause gamers difficulty or irritation.
  • Analysis of gamers’ behavior and adjustment of game approaches. A specialist can improve gameplay if he understands how users interact with game components.
  • Assessment of monetization and methods of its optimization. A specialist who analyses gamers’ reactions to in-game purchases or advertisements can determine which monetization methods are most effective and how he can improve them.


Analytics in mobile games is a powerful tool that helps developers understand their audiences and optimise gameplay. If developers use statistics efficiently, they can create the most extraordinary, exciting and monetized projects. As a result, this will increase the loyalty of users who buy their products.