The development of mobile applications is one of the modern forms of digitalization in tourism. Google Maps provides users with the ability to build a route from one point to another using a private car or public transport, and platforms like https://jenaroundtheworld.com/qatar-through-the-lens/ help tourists plan a trip to interesting points of the planet.
The development and application of information technology is leading to profound and fundamental changes in the tourism industry. The rapid growth in the number of smartphone and tablet users is of great importance to this sector of the global market. In this article, you will learn about the innovations of mobile technologies that determine the future vector of the tourism industry.
Mobile marketing in tourism
Innovative marketing opportunities in tourism are amazing:
- Private cloud medical card with connected ID for tourists as a bracelet.
- Platforms for the application of VR and AR technologies in museum marketing.
- Artificial intelligence tools for effective communication with customers and employees.
- Automatic insurance in case of flight delay.
Mobile marketing has become a key tool of the travel industry, because today the traveler makes almost all decisions precisely from their smartphone. Finding inspiration, comparing prices, buying airline tickets, and booking accommodation can be carried out using mobile software.
Personalized promotion
Companies create personalized message chains based on user behavior. This format makes marketing almost invisible. The applications adapt to the tourist and anticipate their needs. Specialists advise services and maintain customer interest by creating the effect of attentive assistants.
Mobile advertising has become effective due to accurate geolocation. Brands can show new features based on the current location of a person, such as a discount for a nearby museum. You can walk around the city of Europe in the evening, and you will be notified of a taxi to the hotel. Still, it is convenient.
Artificial intelligence integration
AI tools make personalized recommendations more accurate and turn the mobile app into a travel assistant. They will help you to build a route to the new city, pick the best dates for check-in at a hotel, and offer alternatives when cancelling flights.
Automated neural network systems, if they are built into the travel agency application, predict the real wishes of travelers. If the tourist chooses summer holidays more often, then the artificial intelligence will select in advance a selection of available beach countries on the right dates. If the user is delayed at the airport, the smart system itself will suggest restaurants and recreation areas nearby.
Virtual reality in mobile marketing
Whereas virtual and augmented reality used to be entertainment for tourism enthusiasts, today these technologies have become an effective marketing tool. They create an immersive and emotional experience that users cannot get from plain text or video. The user can walk through the future hotel, go up to the observation deck, and look into the museum with augmented reality glasses and a smartphone.
This is visual marketing. It stimulates the user’s willingness to buy. Besides, customers will trust the agency that promotes those services that are of interest to a particular user.
Conclusion
Mobile applications are actively implemented in all areas of tourism. They represent a new channel for the promotion of tourist services and provide a comfortable information environment for travelers. Experts are sure that mobile technologies will be more in demand with each passing year, and the successful development of the tourism business will be focused on them.